Recognizing the Value of Small Business

5. October 2007 by admin.

A growing epidemic in the maritime industry is to cater to the industry’s heavy players and allow the other (smaller) players to do business on the terms set by the big boys. Does this remind you of Reaganomics? While the trickle-down effect does produce some usable tools by small businesses, it also opens up the doors to the often imaginative ideas of the small business community? But who will listen?

As a six-sigma professional, I am constantly searching for new ways to improve our product and our bottom line. Orion Marine Corp’s client base has a significant client census comprised of small businesses. I am often humbled by the self-proprietors when they ask me the question, “Can you do this…?” In many cases, the technology is there, along with the human capital to implement such projects. Unfortunately, it can be difficult to agree to their requests when one of vendors or a sub-contractor fails to have a similar vision. When a particular idea does not fit into their business model, then most carriers will toss aside the idea for a later date. If you disagree, ask yourself these simple questions.

1. When did the internet begin to be used more as tool for operations versus public information and sales?
2. When did carriers begin to allow customer portals?
3. Who were the first to have access to these new details?
4. How many carriers attempted to charge (and some still do) for the use of these tools?

While some exceptions exist, I believe as carriers, increased listening and understanding skills should be directed toward our smaller clients. I’m not against innovation from the Fortune 500, however I do feel an open ear on Main Street can help open a path to new industry tools to simplify our product delivery.

Kary Brown - Dir Business Systems

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